who’s watching tv?09/12/06 at 1:07 am | Posted in INQUIRER.net, Tech | 2 Comments
Here’s an excerpt from my INQ7 Infotech @Play column piece this week:
Would you scoff at brilliant work, simply because it was shown online rather than on TV or the cinema? Which is why I find it funny that some broadcast network types seem smug that they will automatically produce the best online video content. What we are seeing as the online revolution democratizes the production and consumption of content is that, just as in the case of newspapers, often it’s not real talent that’s the edge of mainstream media, but rather access to technology back when it was so expensive that you had to be rich to afford them.
Now that you could shoot high-quality video using a cheap digital video recorder or even a camera phone, and upload them to YouTube, Google Video, iTunes or any of the many video sharing sites, you no longer have to be a Lopez or a Gozon to have your own broadcast network. With tech leveling the playing field, real talent can shine.
To give you an example of how online video can change the balance of power, a sitcom that the former WB network (which has since merged with UPN to create The CW) passed on has gained a second life on YouTube. You can check out the pilot that “Scrubs” creator Bill Lawrence shot for WB together with “Scrubs” and “Family Guy” writers Neil Goldman and Garrett Donovan, and decide for yourself if the network executives were off their rocker. It’s generated so much online buzz that it seems the network is now considering airing it, after all. Here’s Part I, Part 2 and Part 3.
Read the full story.