new joint-venture firm eyes rp market for pc games

05/10/06 at 7:41 am | Posted in Gaming, INQUIRER.net | Leave a comment

IPVG, the company behind online game publisher IP Interactive and the E-games.com.ph portal for free-to-play games such as localized versions of Ran Online and O2Jam, has formed a joint venture with Singapore-based iGames Asia Pte Ltd.

Here's an excerpt from my hackenslash story, which also came out in the INQ7 Infotech section.

While admitting that the prevalence of piracy in the Philippines is still a major challenge, Gonzalez pointed out that the joint-venture company will address this by offering attractive price points and value-added bundles.

"The problem with companies that brought in original PC games in the past was that they approached the market the wrong way. I hate to say it but they were based on what you could call 'First World pricing.' I think affordability was really the main issue behind piracy. If the price disparity is too big, people will always go for pirated games," Gonzalez said.

Read the full story.

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