what nod32 is, and is smart really smart?05/1/06 at 10:48 am | Posted in INQUIRER.net, Tech | 3 Comments
Check out my INQ7 Infotech @Play column, where I talk about a nifty antivirus solution known as NOD32, and why I think Smart isn't being smart when it comes to its 3G pricing now that it has launched its commercial service — on Labor Day, yay!
Not to mention that burning question: Will Smart WiFi by any other name still smell as… bad?
Here's an excerpt:
Consumers who ask whether Smart WiFi and Smart Bro are the same banana should be able to expect a straightforward answer. And a company should resolve it internally, as well, so that you won’t confuse the public when some of your customer service people think it’s a new product and others say it’s a rebranded Smart WiFi. In fact, some users over at PH-Cyberview are confused by the mixed signals you're sending, and I don't blame them.
Let’s see what the Smart site has to say — it has a Smart Bro FAQ. OK, here you go, the last question:
"What is the difference between Smart Bro and Smart WiFi?
"Smart WiFi and Smart Bro are similar services but Smart Bro is the new, updated version with promotional bundles which were not previously available; as well as an enhanced customer experience."
It’s an interesting use of the word "similar" as opposed to "same." I suppose what the marketing people wanted to avoid is having to say that Smart Bro is the same technology, the same product with a different name. Maybe because a number of Smart WiFi subscribers have complained that it sucked.
Read the full story.