what nod32 is, and is smart really smart?

05/1/06 at 10:48 am | Posted in INQUIRER.net, Tech | 3 Comments

Check out my INQ7 Infotech @Play column, where I talk about a nifty antivirus solution known as NOD32, and why I think Smart isn't being smart when it comes to its 3G pricing now that it has launched its commercial service — on Labor Day, yay!

Not to mention that burning question: Will Smart WiFi by any other name still smell as… bad?

Here's an excerpt:

Consumers who ask whether Smart WiFi and Smart Bro are the same banana should be able to expect a straightforward answer. And a company should resolve it internally, as well, so that you won’t confuse the public when some of your customer service people think it’s a new product and others say it’s a rebranded Smart WiFi. In fact, some users over at PH-Cyberview are confused by the mixed signals you're sending, and I don't blame them.

Let’s see what the Smart site has to say — it has a Smart Bro FAQ. OK, here you go, the last question:

"What is the difference between Smart Bro and Smart WiFi?

"Smart WiFi and Smart Bro are similar services but Smart Bro is the new, updated version with promotional bundles which were not previously available; as well as an enhanced customer experience."

It’s an interesting use of the word "similar" as opposed to "same." I suppose what the marketing people wanted to avoid is having to say that Smart Bro is the same technology, the same product with a different name. Maybe because a number of Smart WiFi subscribers have complained that it sucked.

Read the full story.

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3 Comments »

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  1. NOD32 is pretty popular among advanced users. 🙂

    Although I still subscribe to Smart (pre-paid), I have lost faith in how they advertise their data products. For the last 2 days, I’ve been seeing the tv ads of Globe 3G and Smart 3G and both started to throw buzzwords that will have no effect to consumers using 3G handsets – I’m talking about how they throw the word HSDPA in their ads. At the moment, there are no HSDPA capable handsets in the market, with the exception of PCMCIA cards. At least Globe shows a laptop…but Smart shows an N70 handset all the way then throws “HSDPA”.

    Oh well.

  2. hey jerome great to hear from you 🙂 haha yeah, now it’s time to intro nod32 to more people.

    ah, the wonderful world of advertising. bait and switch? heh 🙂

    cheers,
    joey

  3. […] Funny, someone also commented in his blog article that “NOD32 is popular among advanced users.”   Really?  Most hard-core techies I know don’t even run an anti-virus software because they don’t open any files from untrusted sources and they find that their systems take a performance hit when they have an anti-virus software running in the background.  Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. […]


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